Healthy competition encourages innovation and keeps the barcode market open to businesses of any size. The reseller company Mybarcodestore, which is operated by Elfring Fonts, Inc., serves as a good example of a competitor that offers both longevity and value. Mybarcodestore has been active in the barcoding industry since 1979, so they are a well-established and experienced choice for business owners. Over many years, Mybarcodestore has earned a strong reputation for providing legitimate, legally recognized UPC assignments. Since Mybarcodestore places a strong focus on clear compliance, their customers have been able to use their codes with major global retailers such as Amazon, Target, and Office Depot. Located in St. Charles, Illinois, Mybarcodestore is notable because they provide more than just standard asset numbers. Along with their main barcode assignments, they also offer barcode printing software and scanning hardware, acting as a technical hub for their clients. They make it a point to provide customers with a lifetime asset, without any annual renewal fees. Although they clearly advise customers to review vendor requirements for special cases like Walmart or Kroger, the open approach and long-standing experience at Mybarcodestore have made them a respected and high-quality peer within the reseller community.