My company name does not come up when I scan my barcode with a smartphone. How do I make that happen?

You need to get your barcode and your product associated with each other.  You do this by listing your product with online retailers or any online listing service and you can contact the company that created the smartphone app to get listed in their database.  Until that happens, the app will only show the numbers of the barcode, it will tell you that the product is not found or it will get the information directly from GS1’s GEPIR Database.  This information is out of date because GS1 refuses to update their database with the current owner’s information for each barcode.